AI Insights · Timothy · January 2025
Top Social Apps on Android in Central America Q4 2024
Explore the performance of the top social apps on Android in Central America during Q4 2024, highlighting trends in downloads, revenue, and active user metrics.
During the fourth quarter of 2024, the top social apps on Android in Central America showed varying trends in downloads, revenue, and active user engagement.
TikTok Lite - Save Data & Fast observed a consistent increase in weekly revenue, starting at around $500 and peaking at $1.2K by mid-December. Downloads fluctuated, beginning at over 500K and dipping to 278K before climbing back to 355K by the end of the quarter. Active users steadily increased from 5.5M to 6M.
TikTok - Videos, Shop & LIVE experienced a rise in weekly revenue, reaching $418K in the last week of December. Downloads saw a peak of 455K in late December, while active users remained stable around 41M throughout the quarter.
Instagram maintained a steady revenue flow, hovering around $32K-$35K weekly. Downloads decreased slightly from 323K to 277K, while active users showed minimal fluctuation, ending the quarter at 47.7M.
Facebook had a consistent revenue stream, with values around $26K-$33K. Downloads increased towards the end of the quarter, reaching 300K in December. Active users peaked at 62.7M in December.
Threads did not generate revenue but saw downloads ranging from 213K to 286K. Active users grew from 8.7M to 10.5M by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics, visit Sensor Tower's platform.
